Let’s Get Digital: Coaching and Digital Guidance for Small business owners & entrepreneurs

Running a small business or launching a new venture can feel overwhelming. Between defining your offer, building your brand, and navigating the ever-changing digital landscape, it’s easy to get lost in the noise. Sometimes it feels like the task is too big, your message is unclear, or the sheer amount you need to learn is daunting.

That’s where I come in. I help you crystallise your business idea, define your brand identity, and break down the steps needed to get your idea live and visible to your customers.

I’m Alex, an Anglo-Portuguese Digital Curator, Accredited Coach (EMCC) and Squarespace Web Designer, passionate about helping entrepreneurs and small business owners bring their ideas to life.

With a background in digital strategy, media, storytelling, UX, and editorial direction, I combine digital expertise, creative thinking, compassionate coaching, and clear structure to help you gain clarity and confidence. Whether you’re just starting out or looking to revamp an existing web presence, I can help you take your business forward.

How I Help Entrepreneurs Succeed

I offer two areas of support:

1. Business Coaching & Mentoring
I guide entrepreneurs to:

• Define their business structure and core proposition

• Identify target audiences and key markets

• Clarify their USP, tone of voice, and messaging

• Establish a cohesive brand identity and values

• Build strategies for sustainable growth and visibility

2. Digital Strategy & Education
I help small business owners navigate the digital world with confidence, covering:

• Website creation and optimisation

• SEO best practices

• Social media presence and content strategy

• Branding, imagery, and copywriting

• Copyright, accessibility, and ethical digital practices

Signature Programmes

To make learning and transformation simple and actionable, I offer structured programmes:

• The Digital Native Programme – a 4-week, 4-session programme to help you build a brand online from the ground up, with clarity, confidence, and a structured roadmap.

  Who is it for? Entrepreneurs or small business owners who are starting from scratch online

• Digital School – 4–8 personalised sessions covering everything from website setup and SEO to social storytelling, tailored to your objectives and knowledge gaps.

  Who is it for? For business owners who want to improve their digital skills and strategy, for themselves or their teams.

• Editorial Curation – learn how to tell your story visually and verbally across digital touch points, including asset creation, tone of voice, website structure, and template design.

  Who is it for? Ideal for creatives or entrepreneurs who want to elevate their visual and written storytelling or update their website structure.

• Business Transformation Coaching – a 6-week coaching programme designed to clarify your vision, redefine your brand and messaging, and implement meaningful changes across your business and digital presence.

  Who is it for? For business owners who are looking to make a change to their business proposition, branding or website.

Your Digital Readiness Checklist

To help you audit your current online presence, I’ve created a Digital Checklist, covering:

☐Website – clarity, navigation, SEO, calls-to-action, analytics
☐Branding – consistency, tone of voice, imagery, accessibility
☐Content & Copy – storytelling, labelling, copywriting, blog updates
☐Social Presence – profiles, posting strategy, engagement
☐Marketing – email systems, organic and paid campaigns, calls-to-action
☐Legal & Ethical – copyright, privacy, accessibility

This checklist is a simple but powerful way to identify where your digital presence can improve and ensure your business stands out online.

Running a business doesn’t have to be complicated. With the right structure, guidance, and digital know-how, you can focus on what you do best - creating, leading, and growing your business.

If you’re ready to clarify your business vision, strengthen your digital presence, and take confident steps forward, my programmes and coaching can guide you every step of the way.

Get in touch with me today, and let’s get started.

Love,

Alex