Privacy Policy

Effective Date: 19.11.25

Welcome to Alexandra Wall’s websites (collectively, “the Site”), including www.alexandra-wall.com and www.the-clothes-coach.com. Protecting your privacy is important to us. This Privacy Policy explains how we collect, use, store and share your personal information when you interact with our Site. By using the Site, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect and process the following types of personal information:

a. Information You Provide

When you fill out forms, subscribe to our newsletters, take a quiz or contact us, we may collect your name, email address, phone number and any other details you choose to share.

If you purchase services or products, we may collect billing and payment information.

If you take a quiz, such as “What’s Your Colour Season?”, or book a colour analysis or style assessment, we may collect your responses and photographs. All images are stored securely and deleted after their intended use in accordance with the General Data Protection Regulation (GDPR).

b. Information Collected Automatically

When you visit the Site, we may automatically collect certain information about your device and browsing activity, including your IP address, browser type, operating system, pages visited, time spent on the Site and referring website URLs.

c. Cookies and Tracking Technologies

We use cookies and similar technologies to improve your browsing experience, analyse traffic and enhance functionality.

Types of Cookies We Use:

Essential Cookies: Necessary for the Site’s operation.
Performance Cookies: Collect data on how visitors use the Site.
Targeting Cookies: Deliver personalised advertising based on your interests.

You can manage or disable cookies through your browser settings. For more details, please refer to our Cookie Policy.

2. How We Use Your Information

We use your personal data for the following purposes:

To Provide Services: Fulfil your requests, process payments and deliver services or products.
To Communicate: Respond to enquiries, send updates and share promotional offers (with your consent).
To Personalise: Analyse quiz responses and photographs to provide tailored styling or colour recommendations.
To Improve the Site: Analyse user behaviour to enhance functionality and performance.
To Comply with Legal Obligations: Meet our legal and regulatory responsibilities.

3. Sharing Your Information

We do not sell or rent your personal information. However, we may share your data with:

Service Providers: Trusted third-party partners who assist with hosting, analytics, payment processing or email delivery.
Legal Authorities: When required to comply with law or to protect our legal rights.
Business Transfers: In the event of a merger, sale or acquisition, your information may be transferred as part of the transaction.

4. Your Rights

Under applicable data protection laws, including the UK GDPR and EU GDPR (if applicable), you have the right to:

Access: Request a copy of the personal data we hold about you.
Rectify: Correct inaccurate or incomplete data.
Erase: Request the deletion of your personal data.
Restrict: Limit processing under certain conditions.
Withdraw Consent: Opt out of marketing communications at any time.

To exercise your rights, please contact us at alex@alexandra-wall.com. You may also contact info@the-clothes-coach.com for queries related specifically to The Clothes Coach section of the website.

5. Data Security

We take appropriate technical, administrative and physical measures to protect your personal information from unauthorised access, alteration, disclosure or destruction. These include:

Secure Socket Layer (SSL) encryption to protect data transmission.
Secure payment processing through trusted third-party providers (where applicable).
Regular monitoring of systems to prevent vulnerabilities or threats.

User Responsibilities:
You are responsible for keeping any login details secure and avoiding the transmission of sensitive information over unsecure networks.

While we take every precaution to safeguard your data, no method of transmission over the Internet or electronic storage is completely secure.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy or to comply with legal obligations. Once the data is no longer needed, it will be securely deleted or anonymised.

7. Children’s Privacy

Our Site is not intended for children under the age of 18, and we do not knowingly collect personal information from minors. If we become aware that we have inadvertently collected such information, we will take steps to delete it promptly.

8. International Data Transfers

If you are located outside Portugal, please note that your data may be transferred to and processed in countries whose data protection laws differ from those in your jurisdiction. By using the Site, you consent to such transfers.

9. Third-Party Links

The Site may contain links to external websites. We are not responsible for the privacy practices or content of those third-party sites. Please review their privacy policies before submitting any information.

10. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology or legal obligations. The latest version will always be posted on this page with the revised effective date.

11. Contact Us

If you have any questions, concerns or requests regarding this Privacy Policy or how we handle your personal data, please contact us:

Email: alex@alexandra-wall.com
Alternative Contact: info@the-clothes-coach.com
Address: Lisbon 2750, Portugal