An International School kid turned London Media Professional with Anglo-Portuguese roots.

Alexandra Wall (Alex) is a BAFTA-nominated Editorial Leader and Certified Professional Coach, with over 16 years’ experience in Streaming, Broadcast Media, VOD Operations, Editorial Leadership, Marketing & Viewer Experience, Business Transformation, Change Management and Inclusive Leadership. 

Alex grew up in Lisbon, Portugal, attending the prestigious St. Julian’s School from the ages of 3 to 18 where she excelled in Visual Arts. Moving to the UK when she was 18, Alex has spent the last 20+ years in the UK developing her career.

Having spent the bulk of her career working in Television in London, Alex has now returned to Portugal where she is looking to connect with local businesses and reconnect with the country she grew up in.

A true digital native, Alex grew up on the internet.

She brings over 20 years’ experience in digital (web, applications, social and mobile), having worked in Social Media, Digital Marketing, Web Design & UX, Tech Start Ups and Media & Broadcasting. She’s knowledgeable and passionate about digital and social, spending far too much time obsessing over the latest trends and technological developments.

Creativity has always been part of Alex’s DNA.

With a background in visual arts - having been an avid painter in her youth and studying Art & Design at University, she brings a creative eye to branding and colour theory. In 2022, she launched The Clothes Coach (or Alex’s Outfit) to bring together her passion for helping people through coaching, and her love of fashion and styling. 

How Alex can support you:

• Through her freelance professional work, Alex offers support in digital and brand strategy to small or large businesses looking to create or refresh their digital footprint.

• As a coach, Alex specialises in Leadership and Change, helping leaders navigate periods of exponential change and digital transformation. Read her mission statement here

• As a Change Consultant, Alex helps businesses and leaders drive change through a combination of co-active coaching, culture change strategy and expert consultancy in Streaming and AI-enabled business transformation. An avid learner of human behaviour and psychology, Alex offers a fresh, people-centric perspective to organisational change and leadership, equipping you with the confidence, tools and principles you need in order need to thrive.

Credentials

• Accredited Professional Coach (EMCC)

• Change Management Practitioner (APMG)

Alex is currently based in Lisbon. For business enquiries, feel free to contact her.