hello there

Lovely to meet you. My name is Alex, I live in Lisbon, Portugal (where I grew up) and I spent over 20 years in the UK, working in digital, broadcast media and content strategy.

I’ve had a lifelong interest (obsession) in fashion and styling, and am often asked for advice on what to wear by colleagues, friends and family. Whether that be what to wear to the office - particularly post-Covid when we all got so used to being so comfy at home - what to wear to a party or important event, or simply what to wear every day.

Deciding what to wear in the morning may seem like the smallest thing in the world, but sometimes, it can feel like a mountain that you just can’t climb on your own.

As a certified professional coach, I help people unlock self-limiting beliefs and I use coaching techniques to help my clients redefine their relationship with their clothes and their wardrobes, with shopping (both practically and emotionally), and with themselves: by working with them on their self-confidence, self-image and body image.

I launched The Clothes Coach (aka Alex’s Outfit) back in 2022. A Coaching and Styling service, designed to help people (of all shapes, sizes, genders and ages) find the confidence to make better styling choices that make them feel and look their best.

Book a free discovery call today to find out more about how we can work together to strengthen your inner confidence and discover your style identity.